The brief type: Cornerstone stocks and provides quality men’s toiletry supplies to 170,000+ clients in the U.K. Its shaving items, cosmetic range, hair-loss treatments, and subscription containers provide guys a chance to update their particular morning programs and groom by themselves to look and feel their very best. If you are looking for a unique gift for a boyfriend, spouse, pops, or cousin, possible search Cornerstone’s tailored razor manages and luxury present bins for a few ideas.
My personal date and that I was basically internet dating just for two months whenever their birthday loomed regarding the calendar. The guy mentioned i did not have to get him one thing, but I wanted to exhibit that we cared. Thus I searched the net for something useful, satisfying, and personal. After rejecting polo tops and bottles of cologne, At long last decided on a shaving package.
We realized from up-close knowledge that shaving typically irritated my personal date’s skin, in which he struggled to help keep their face silky smooth. We offered him two premium items to help make their day-to-day shaving routine easier to manage, and we both reaped the pros.
U.K. business person Oliver Bridge established Cornerstone in 2014 to aid guys and present all of them the shaving and skincare items to manage themselves on an innovative new amount. This company concentrates on men’s room convenience, health, and assurance.
Throughout the years, Cornerstone has broadened the range to add every little thing men need to take proper care of on their own and work out a clean begin to your day. Its online shelves feature deodorant, hair-loss treatment options, lotion, multi-vitamins, mouthwash, and even condoms. Foundation operates off a registration model, so members can modify a delivery routine and restock their most favorite materials month after month or year in year out.
Foundation provides transported over 1 million requests so far this season, together with crowdfunded business provides brought up a lot more than £8 million.
Vivien Hinds, the PR individual for Cornerstone, mentioned the business’s typical consumer is a «busy working man who willn’t have time for you go directly to the shop.» These males vary in get older from 18 to 65, and enjoy having a quality service like Cornerstone to their rear.
The blissful luxury Surprise package Can meet All Shaving Needs
The Cornerstone team sets some idea and energy to the products. They’ve designed skincare products that tend to be vegan-friendly and cruelty-free, as well as’ve created shaving registration cartons to make it more comfortable for men to keep their bathroom cupboards stocked making use of right supplies.
According to Vivien, 92per cent of customers are males, and 8percent tend to be women who are searching for on their own or on the part of the males within schedules.
The true luxury present Set is among Cornerstone’s most widely used things, specifically round the vacations. The package consists of a customized chrome razor handle, 6 German designed shaver blades, pre-shave scrub, also sensitive cosmetic products. The present ready also incorporates a voucher for a discount throughout the buyer’s basic subscription order. In that way, the gift is not only a one-time thing as it can encourage an innovative new day-to-day hygiene program.
The Cornerstone membership is straightforward to deal with online. Clients can modify the timing and services and products to fit their demands, tastes, and schedules.
«you won’t ever need to worry about switching your plan or running out of stuff or nipping out over the shop,» Vivien mentioned. «you are able to entirely modify it to yourself which just can make circumstances a lot easier for the members.»
Whether you’re providing your man a completely stocked registration package or a shaver handle together with initials onto it, it is possible to search foundation’s manufacturer product line for innovative and good ways to pamper your self or your guy. Its totally stocked registration bins, customized razor handles, and high quality skincare items put individual convenience 1st.
Design From affiliate Feedback to establish New Products
Cornerstone has actually over 170,000 people. These people use foundation products regularly and supply important feedback towards team. The company prides by itself on becoming people-powered â in the end, it had gotten its start through crowdfunding â therefore includes comments from customers into the production process.
Because group tries to release brand-new drug services and products, it depends on the people to allow them know what way to take and what forms of products will resonate making use of their customers.
«I positively love this provider. First-class services customer service is actually first rate.» â Trustpilot article on Cornerstone
«We use the people to try services before we begin all of them,» Vivian revealed. «very, we realize when we would produce the final item, we are creating something which all of our clients want â not really what we would like or any other folks want. It is completely member-focused.»
A lot of Facebook evaluations echo the satisfaction constructed into the products. «products are brilliant,» stated Stephen A. «I’m happy to say i am area of the Cornerstone customer base, and that I’ll be buying a lot more of items within my subsequent package!»
Another Facebook customer said Cornerstone’s shaver is actually his all-time ideal. «i am shaving for 32 decades, and that I can rather with confidence say, with no hesitation, your shave utilizing the foundation had been the quintessential comfortable and rewarding shave i have had,» the guy mentioned. «i am definitely pleased using my choice, a decision well made, albeit one If only I would generated long-ago.»
What’s more, 74per cent of Trustpilot ratings price foundation as excellent, and another 15% state they can be great. «Thus energizing to have a business enterprise that appreciates customer support,» John wrote. «Please keep writing, Cornerstone, and you may have the company for a long time.»
Earlier in the day this current year, Cornerstone launched treatment options for male erectile dysfunction and the loss of hair. Seeking to tomorrow, the group intentions to continue to assist guys in the united states by more broadening their unique array of health insurance and well-being services and products for men.
Foundation currently has its own tasks planned, yet it will continue to pay attention to customers to come up with new tactics and pleasure. «We utilize our very own members› feedback every step associated with the way,» Vivien told us. «We pay attention, we adapt, and we leave members feeling heard and appreciated.»
A People-Powered organization situated in Central London
Oliver Bridge started Cornerstone in July 2014 because he desired to generate men’s early morning shaving regimen less of a pain. The guy sat down at his dining room table and came up with a strategy to get top-quality skin-care and shaving items to the arms with the hectic Londoner.
Due to the energy of crowdsourcing, his company became quickly and became just about the most well-known and reputable self-care product companies inside the U.K.
Today, Cornerstone has a group of 24 passionate and vibrant folks who are excited about the business’s objective.
«It really is a fantastic business to focus for,» Vivien informed all of us. «we are people-powered, so we have a fantastic customer care staff and great fuel.»
Vivien has worked at Cornerstone for almost 36 months, and she stated she likes the work-hard, play-hard culture at business. Cornerstone organizes personal activities, such as once a week pleased many hours and mini-golf competitions which get everyone laughing and achieving an enjoyable experience within back hrs.
Associates possess flexibility setting their particular hours and work at home on occasion. There’s no hierarchical administration program. As an alternative, folks are respected to get their work completed.
Any office keeps an agreeable environment with music playing into the back ground while every person operates on view format. Occasionally the company produces steak meals or other treats to enhance comfort. During significant sporting events competitions, the Cornerstone group takes their unique laptops into the home, developed a projector, and see the match even though they work.
«It really is a truly great culture and atmosphere to be in,» Vivien mentioned. «Because we’re reasonably little, you can view your own influence and exactly how work assists the business. Many people are known because of their persistence aswell.»
Cornerstone brings top quality items to Your Door
Sometimes it could be difficult to find a fantastic present for a significant additional. If you’d like to think outside of the polo-shirt field and present him something he’ll use every single day, you should think of purchasing Cornerstone subscription package for the unique man that you experienced.
A Cornerstone shaving package is an enjoyable gift idea given that it allows guys to enhance their unique shaving encounters. My personal boyfriend appreciated my efforts to indulge him on their birthday, and he began making use of pre-shave and aftershave products to soothe shaver burn from their skin. In a few days, the guy appeared much better, smelled better, and felt better.
Cornerstone offers several deluxe toiletry items to assist guys hunt their utmost to their then date night. When considering high quality skincare, the corporation provides the goods.
«a large focus for people is making certain the people are content,» Vivien said. «nowadays everyone is therefore hectic, therefore we carry out whatever we are able to to create their own alive better by automating the bathroom for men, whilst continuing to produce top-quality items.»
